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Saturday, January 7, 2012

Kanye West Announces The Creation of ‘DONDA’ Creative Company

Kanye West
Since Kanye has had to clear up the misled public of the false Kanye West Fashion Twitter page, he’s been on a rant about his latest venture. Committed to changing the world and picking up where Steve Jobs left off, Kanye West is a forward thinking visionaire for how he wants to impact everyone’s daily lives.
His latest business venture is titled “DONDA” and Ye explains it best via his Twitter page.

“I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …doctors, scientist,teachers…DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…”

He wants to “marry” our wants and needs as consumers, and thinks that it can all be achieved with simplicity and lots of digital screens. One of Donda’s goals? To design the MTV Awards, and he notes that they’re taking things all 10 steps at a time while plugging the WTT Tour as a prime example of what DONDA can do.
So with all of the commentary from Mr. West coming back, will we start to see him in the media more? What do you think of DONDA?


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